Resources
Run creator brand deals with more confidence
Practical, source-backed guides for pricing sponsorships, negotiating scope, and keeping the work organized.
Creator negotiation · 5 min read
Creator Sponsorship Contract Red Flags
Review usage, exclusivity, payment, revisions, and cancellation before you accept. Educational guidance, not legal advice.
Read guideCreator pricing · 4 min read
How to Calculate Brand Deal Profit
Brand deal profit is the fee minus direct expenses, manager commission, and payment fees. Track hours separately to find your effective hourly rate.
Read guideCreator negotiation · 5 min read
How to Follow Up on a Brand Deal
Use a 3, 7, 14, and 30-day follow-up cadence for quiet brand deals, with one clear ask in each message.
Read guideCreator negotiation · 4 min read
How to Write a Creator Sponsorship Proposal
Write a proposal that names the fee, the work, the deposit, and the commercial limits. Leave perpetual rights and unlimited revisions out unless you priced them.
Read guideCreator negotiation · 5 min read
How to Counter a Brand Deal Offer
Counter at your target rate. Keep your minimum private. If the budget cannot move, change the work.
Read guideCreator pricing · 4 min read
How to Price Creator Exclusivity
Price exclusivity by comparing a 30- or 90-day benchmark with the realistic deals you may lose while the restriction is active.
Read guideCreator pricing · 5 min read
How to Price Creator Usage Rights
Price usage rights as licensing on top of the organic content fee. Keep paid media, creator authorization, and exclusivity as separate lines.
Read guideCreator pricing · 3 min read
Sponsorship CPM and CPV Explained
Effective sponsorship CPM is the deal fee per 1,000 organic views. CPV is the same fee per view. Use them to read a quote, not to invent a market rate.
Read guideCreator pricing · 4 min read
How to Build and Price a Creator Sponsorship Package
Build a sponsorship package by pricing each deliverable from expected reach, then applying shared rights, exclusivity, and an explicit bundle discount.
Read guideCreator pricing · 8 min read
How Much Should Creators Charge for Sponsorships in 2026?
Build a sponsorship quote from expected reach, format, scope, and commercial rights instead of guessing from follower count.
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